Addresses of schools and training providers: A selection your sales team can explain
Targeting brief for Addresses of schools and training providers: For each relevant code (85.10, 85.20, 85.3, 85.4, 85.5, 85.60), decide which activity fits your offer and which neighbouring activities to exclude. Unavailable attributes are: type of school, number of pupils and teachers; type of operator (public, church, private); approvals and certifications of providers; names of head teachers and contact persons; course programmes, dates and prices. Do not treat these as filters already applied to the list. Transfer the boundaries explained below into the brief and flag the research your team still needs to do.
A state school is not a business in its own right: it is run by a municipality, a district or a federal state. Decisions on equipment and procurement are often made by the school authority and its procurement office, not by the head teacher alone. Private schools, training providers and course operators, by contrast, do their own purchasing.
The official figure and our figure therefore describe different things. Destatis counts businesses; schools and nurseries run directly by a federal state or a municipality are not counted individually. Our database also lists such institutions when they appear with their own address and contact details.
Courses, studios and schools with similar names are common. A clean selection is easier if you name the group you are looking for – driving schools, music schools, language schools – rather than the whole section.
Example request
We offer a learning platform and are looking for tutoring institutes and language schools (85.59) in Berlin, Hamburg and Munich with a phone number and website. Adult education centres (Volkshochschulen) should not be included. Please tell us how many entries the selection includes.