G 47 · −47.73 · −47.74 · −47.78.1 · −47.91
Supermarkets and food shops, specialist shops for fashion, shoes, books, electronics and furniture, DIY stores and garden centres, drugstores, kiosks and petrol stations – for suppliers, providers of tills and payment services, shopfitters, service companies and landlords of commercial premises. Start with a clear inclusion and exclusion brief for German companies. Use industry, territory and required contact fields to describe a workable target group rather than requesting the largest possible list.
Our database (as of 21 October 2026): 201,438 businesses in this industry, 154,453 of them with a phone number.
Export of the whole industry: €359 (final price). Selections by federal state, district or your own filters are quoted on request.
Official statistics: 254,115 businesses in Germany according to Destatis, GENESIS table 48112-0002 (reference year 2024, table updated 21 September 2026). Division 47 retail trade (300,181 as the sum of its classes) excluding pharmacies (47.73), medical and orthopaedic goods (47.74) and mail order and internet retail (47.91). Opticians (47.78.1) are included because the table only shows them within class 47.78. This is the size of the market, not the size of our database.
| Item | Count | Share |
|---|---|---|
| Businesses in our database | 201,438 | 100 % |
| with phone number | 154,453 | 76.7 % |
| with email address | 53,318 | 26.5 % |
| with website | 171,371 | 85.1 % |
| Price for the whole industry | €359 | Final price |
Division 47 “Retail trade, except of motor vehicles and motorcycles” covers sales to final consumers in shops, at stalls and on markets. It is broken down by product range: food, non-specialised stores, fuel, information technology, household and DIY goods, cultural and recreation goods and other goods.
Three parts of the division are separate industries in our database: pharmacies, medical supply stores, hearing aid acousticians and opticians (47.73, 47.74, 47.78.1) under Pharmacies, opticians, hearing care and medical supply stores, and mail order and online retail (47.91) under E-commerce and online retail. Car dealers are classified under G 45, wholesale under G 46.
| WZ 2008 | Official title | For your selection |
|---|---|---|
| 47.11 | Retail sale in non-specialised stores with food, beverages or tobacco predominating | supermarkets, discounters, hypermarkets |
| 47.19 | Other retail sale in non-specialised stores | department stores, discount variety stores |
| 47.2 | Retail sale of food, beverages and tobacco in specialised stores | drinks stores (47.25), tobacco shops and kiosks (47.26), delicatessens |
| 47.30 | Retail sale of automotive fuel in specialised stores | petrol stations, often run by tenants |
| 47.5 | Retail sale of other household equipment in specialised stores | DIY stores (47.52), furniture and home furnishing stores (47.59) |
| 47.71 / 47.72 | Retail sale of clothing / of footwear and leather goods in specialised stores | fashion, shoe and leather goods shops |
| 47.75 / 47.76 | Retail sale of cosmetic and toilet articles / of flowers, plants, seeds, fertilisers, pet animals and pet food in specialised stores | drugstores and perfumeries; florists, garden centres, pet shops |
| 47.8 | Retail sale via stalls and markets | market traders |
Anyone opening a shop registers a trade. Special permits exist only for certain product ranges.
These 15 columns are included.
Targeting brief for Addresses of retailers and shops: For each relevant code (47.11, 47.19, 47.2, 47.30, 47.5, 47.71 / 47.72, 47.75 / 47.76, 47.8), decide which activity fits your offer and which neighbouring activities to exclude. Unavailable attributes are: sales area and turnover per shop; opening hours; membership of chains, franchise systems or purchasing groups; names of owners, branch managers or buyers; till system and accepted payment methods. Do not treat these as filters already applied to the list. Transfer the boundaries explained below into the brief and flag the research your team still needs to do.
Branches of large chains and owner-run shops look alike in a list but are different target groups: in a chain, the head office usually decides on range, purchasing and fittings; in an owner-run shop, the owner decides on site. Tell us in your request whether branches of well-known chains should be included; where they can be recognised by name, they can be excluded.
Classification follows the main activity. A bicycle shop with a repair workshop is in retail (47.64), whereas a bakery with its own bakehouse is in the manufacture of bakery products (10.71) and therefore in the industry Agriculture and food.
Petrol stations belong to retail trade (47.30), even when they operate under an oil company’s brand. Garden centres that grow their own plants may also be classified under agriculture, depending on their main activity.
We sell till systems and are looking for owner-run shops for clothing, shoes and toys (47.71, 47.72, 47.65) in Baden-Württemberg with a phone number. Please exclude branches of well-known chains where recognisable by name. How many shops does the selection include?
Use cases
Find new points of sale for a product range in a region and contact them by phone first.
Owner-run shops as a target group for till systems and card terminals.
Shops in town centres and retail parks by postcode.
Analyse the retail mix of a town centre or district.
Questions
Partly. A company list is not a retail location list; which branches of a chain are recorded individually depends on the sources. For all locations of a particular chain, its own store finder is the better source. On request, we exclude chains where they can be recognised by name.
Yes, via the classes of division 47, such as clothing (47.71), books (47.61), toys (47.65) or bicycles (47.64). A shop is classified under its main range; a department store with many departments under 47.19.
No. Pharmacies, medical supply stores, hearing aid acousticians and opticians form a separate industry, as does mail order and online retail. Retailers with a shop and an additional online store, by contrast, are included here.
No. Selection helps document relevance, but does not establish demand, contact permission or response rates. Confirm which criteria can actually be applied and retain exclusions with the agreed brief.
254,115 businesses in Germany according to Destatis, GENESIS table 48112-0002 (reference year 2024, table updated 21 September 2026). Division 47 retail trade (300,181 as the sum of its classes) excluding pharmacies (47.73), medical and orthopaedic goods (47.74) and mail order and internet retail (47.91). Opticians (47.78.1) are included because the table only shows them within class 47.78. This is a figure from official statistics, not the size of our dataset.
201,438 businesses in our database (as of 21 October 2026), 154,453 of them with a phone number (76.7%), 53,318 with an email address and 171,371 with a website. Regional filters reduce the number; we confirm the size of your selection before you order.
Format, sources, price and marketing law (§ 7 UWG): questions about all industries.
