Addresses of wholesalers and sales agents: A selection your sales team can explain
Targeting brief for Addresses of wholesalers and sales agents: For each relevant code (46.1, 46.2, 46.3, 46.4, 46.5, 46.6, 46.7, 46.90), decide which activity fits your offer and which neighbouring activities to exclude. Unavailable attributes are: detailed product range, brands and manufacturers represented; turnover, warehouse space and number of employees; delivery area and customer base; names of buyers and sales managers; membership of purchasing or trading groups. Do not treat these as filters already applied to the list. Transfer the boundaries explained below into the brief and flag the research your team still needs to do.
Many companies sell to retailers, tradespeople and end customers at the same time. In the statistics each appears in one place only – where the larger share of value added lies. A building materials dealer with a trade counter may therefore be classified under wholesale (46.73) or retail (47.52).
Manufacturers with their own sales operation remain manufacturers and are classified under manufacturing. If you are looking for distributors for a product, you should therefore ask for two positions: the wholesalers of the product group and the trade intermediaries of the same product group.
So far, our assignment to this industry mainly covers companies that can be clearly identified as wholesalers by their name or category. Many more are still in the overall database without an industry; we state the size of a selection by WZ classes in the offer.
Example request
We produce delicatessen sauces and are looking for wholesalers of food and catering supplies (46.3) and commercial agents for food (46.17) in Bavaria with a phone number. Cash and carry markets should be included. How large is the selection?